March 13, 2015 was a
memorable day for me that widened my horizon and directed me in a whole new
direction. It was the spring semester at USF and I was just attending another
one of my classes, basic marketing. However, as soon as I stepped into the big lecture
hall, I noticed more students had attended than usual and I see cameramen in the back
and others gathered near the stage wearing formal suits.
Glad I brushed my hair that morning, I took a seat in the
auditorium and I pulled a notebook and a pen, just as one of the men took the
stage and introduced us to Jordan Zimmerman.
The Name sound familiar?
Jordan
Zimmerman graduated from USF in 1980 and went to build an advertising empire.
He took us on his exciting and humble journey of growing up in an average home and attending USF, to founding a $4 billion company. Through the success of his
agency, Zimmerman Advertising is one of the largest in the world. They make the
best commercials we see on TV! A sense of relevation lifted me when he spoke
about his achievements. Furthermore, Mr. JZ, as he wishes to be called, donates
back to his community and offers USF the leading advertising curriculum in the
nation. He thinks the same way I do and I could feel his sincerity when he
speaks. His time is extremely valuable and people in his position sleep about 4
hours a day and have huge responsibility so he is funny in a serious way.
He is muscular and loud, his energy is boot camp
like, and he is so passionate about his company. He walked the stage in a
fairly fast paced as he indulged us through their departments and their different
approaches to motivation, in offices planted across the country, filled with
the most advanced technology and creative opportunities. The best part was when
his team played us an incredible presentation that resonates and enriches my
imagination. Top notch quality: the coolest videos, and funniest commercials,
perfect imagery combined with exciting background music. My world lit up and I
was in disbelief: I want to work there!
Mr. Zimmerman strongly believes in the power of dreams
and his insisting tone instills hope and encouragement. I was able to relate to
him because deep down I have never been afraid of dreaming as big as he did and
I know I would never give up on it. Some will tell you your dreams are too big,
JZ wants me to dream even bigger. However, he challenged my view on time and
its value. I am an active person but I don’t think I could live under that much
pressure with only 4 hours of sleep. Yet I am sure if I am doing what I love, I
can sleep when I die.
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